Cookie Policy
Last updated: April 2026
This Cookie Policy explains how experience.tennis, operated by Sports Hospitality Group Inc. ("we", "us", "our"), uses cookies and similar tracking technologies when you visit our Site.
This policy should be read alongside our Privacy Policy and Terms and Conditions.
1. What Are Cookies
Cookies are small text files that are stored on your device when you visit a website. They are widely used to make websites work efficiently, to remember your preferences, and to provide information to website operators.
Similar technologies include web beacons, pixel tags, and local storage objects. Where we refer to "cookies" in this policy, we mean all of these technologies collectively.
2. How We Use Cookies
Essential cookies — Required for the Site to function and cannot be switched off. They include cookies that manage your session, remember your cookie consent choice, and enable security features. You cannot opt out of essential cookies.
Analytics cookies — These help us understand how visitors use the Site by collecting information about pages visited, time spent on the Site, and how you arrived. We only set analytics cookies with your consent.
Affiliate tracking cookies — When you click an affiliate link on our Site, a tracking cookie is set by our affiliate network (Webgains) to attribute any subsequent purchase to our referral. These cookies do not collect personal data beyond a session identifier.
3. Cookies We Use
| Cookie Name | Provider | Category | Purpose | Duration |
|---|---|---|---|---|
| et_consent | experience.tennis | Essential | Stores your cookie consent preference | 12 months |
| et_session | experience.tennis | Essential | Manages your browsing session | Session |
| _ga | Google Analytics | Analytics | Distinguishes unique users | 2 years |
| _ga_[ID] | Google Analytics | Analytics | Maintains session state | 2 years |
| wg_track | Webgains | Affiliate | Tracks affiliate link clicks for commission attribution | 30 days |
| wg_ref | Webgains | Affiliate | Records referring affiliate source | 30 days |
4. Third-Party Cookies
Google Analytics — We use Google Analytics to understand how visitors use the Site. Google may process data in the United States. You can opt out using the Google Analytics Opt-out Browser Add-on.
Webgains — Our affiliate network sets tracking cookies when you click affiliate links. See Webgains' Privacy Policy for details.
Beehiiv — If you visit our Site via a link in our newsletter, Beehiiv may set cookies to track newsletter engagement. See Beehiiv's Privacy Policy for details.
5. Managing Your Cookie Preferences
When you first visit the Site, a cookie consent banner will appear allowing you to accept or decline non-essential cookies. You can also manage cookies through your browser settings:
- Chrome: Settings → Privacy and Security → Cookies and other site data
- Firefox: Settings → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Manage Website Data
- Edge: Settings → Cookies and site permissions
Please note that disabling certain cookies may affect the functionality of the Site and our ability to attribute commissions correctly on affiliate purchases.
6. Do Not Track
Some browsers include a "Do Not Track" feature. The Site does not currently respond to Do Not Track signals, but you can manage your preferences through our cookie consent tool and your browser settings as described above.
7. Changes to This Policy
We may update this Cookie Policy from time to time. We will revise the "last updated" date when we do. We will update the cookies table whenever we add or remove cookies from the Site.
8. Contact
For all cookie-related enquiries: privacy@experience.tennis