Laver Cup London 2026: Which Hospitality Package Should You Book?

Alcaraz, Zverev, Fritz, de Minaur — three days at The O2. Here's how to pick the right seat and the right experience.

Laver Cup · London · Hospitality · Packages · 6 min read

The Laver Cup returns to London in September 2026, and this time it has a proper venue. The O2 Arena — 20,000 seats, Europe's most famous indoor entertainment space, on the Greenwich Peninsula — is a different proposition to wherever you might have watched tennis before. It is loud, intimate, atmospheric, and deliberately theatrical. Roger Federer designed the Laver Cup to feel like a sporting event crossed with a rock concert, and at The O2 it genuinely delivers that.

Keith Prowse is the official hospitality sales partner and has three main packages on sale alongside the Laver Cup's own direct offerings. Here is what each one actually involves, who each one is right for, and what the pricing looks like.

First, Understanding the Format

The Laver Cup runs across three days: Friday 25 September, Saturday 26, and Sunday 27. There are five sessions in total — two on Friday, two on Saturday, and one on Sunday. Points escalate as the weekend progresses: matches on Friday are worth one point each, Saturday two, and Sunday three. That makes Sunday the highest-stakes day by design and typically the most dramatic to attend. The first team to 13 points wins the Laver Cup.

All hospitality packages give you the same seat for every session included in your package. If you book the Full Tournament package you sit in the same seat across all five sessions over three days. This is a meaningful benefit — you build familiarity with the venue, your neighbours, and the rhythm of the event in a way that a single session ticket does not allow.

Packages are sold in USD via the Laver Cup directly and in GBP via Keith Prowse, with slightly different fee structures. Full tournament hospitality packages range from around $5,000 to $30,000 per person excluding VAT and fees.

Captains Club

This is the entry-level hospitality option and the one with the most accessible pricing. The Captains Club is located just outside the main entrance of The O2 and provides premium seats in the lower few rows of the baseline or sideline. The hospitality space itself overlooks the court, keeping you connected to the action even when you are not in your seat.

What you get: all-inclusive food and beverage throughout each session, premium seating, and a hospitality space that opens 90 minutes before each session. It is a genuine premium experience — the food is included, the seats are good, and the venue is easy to access.

What you give up compared to the tiers above: the seats are not in the very front rows, and you do not get the tennis legend Q&A sessions that Legends Club and Vantage Club include.

Best for: First-time hospitality attendees, anyone whose primary goal is good seats and a comfortable all-inclusive day without the highest price point.

Legends Club

The Legends Club steps up meaningfully from Captains Club in two ways: the seats and the programming. You get sideline seats in the first few rows opposite the team bench, or elevated baseline seats — genuinely excellent positions that put you very close to the action. The hospitality space overlooks the court from suite level 2, so you never lose sight of the game even when you step back for a drink.

The standout addition at this level is the tennis legend Q&A, held on Friday and Saturday sessions. Former Tour players — at previous editions these have included genuine legends of the sport — participate in question and answer sessions with Legends Club guests. This is not a brief appearance; it is a structured interactive session where guests can engage directly.

Pricing for the Full Tournament package starts from around $6,500 per person for baseline seats, rising to $10,000 for the special seats adjacent to the team bench. The Friday package entry point is around $2,457 per person for baseline seats.

Best for: Tennis fans who care as much about the experience around the court as the tennis itself, groups for whom the legend interaction adds genuine value, clients with a real interest in the sport.

Vantage Club

The Vantage Club is the premium tier within the standard hospitality structure. The key distinction from Legends Club is the seat location: you get front row court level seats on the sideline, or front row baseline seats — the best positions in the building outside of the by-invitation-only Rocket Club. Access from the hospitality space to your seat is via a private court level tunnel, which is genuinely special and gives the experience a different quality to walking out through a public concourse.

The hospitality space itself is described as luxurious and intimate, just steps from your seat. The food and beverage offer is elevated — Champagne, signature cocktails, and a rotating chef's menu rather than a standard catering spread. The legend Q&A is also included on Friday and Saturday.

Full Tournament pricing at Vantage Club starts from around $9,500 per person for baseline seats and rises to $20,000 for front row court level sideline seats. The Weekend package (Saturday and Sunday only) starts from around $6,385 for baseline seats. The Friday package entry point is around $3,591.

Best for: Guests for whom seat location is the non-negotiable priority, high-end corporate entertaining where proximity to the court signals the level of the occasion, any group that will feel the difference between row four and the front row.

The Ultimate Experience

This is a separate product sitting above the standard tier structure and sold directly by the Laver Cup rather than through Keith Prowse. It includes a front row court level seat for every session, access to the Vantage Club, a four-night stay at the five-star team hotel, VIP transportation, and a clinic with a tennis legend. Inventory is extremely limited and pricing is at the very top of the range.

This is aimed at a very small number of buyers for whom the Laver Cup is a once-in-a-lifetime occasion and money is genuinely secondary. If you are considering it, the team hotel element is the standout — staying where the players stay, in the same building, during the event, is an experience that no standard hospitality package can replicate.

The One Practical Note

All bookings are final and non-refundable. Tickets are not available until 1 September 2026. Think carefully about the session configuration — the Full Tournament package is the best value per session but requires commitment to all five sessions across three days. The Weekend package (Saturday and Sunday) is the most drama-dense option given the escalating point values, but you miss the Friday evening atmosphere that many repeat attendees rate as the hidden highlight.

If you can only attend one session, Sunday is the one. If you can do the full weekend, do the full weekend.

We've curated Laver Cup London 2026 hospitality packages across all tiers. Three days of the world's best players at The O2 — and they go quickly. [View Laver Cup hospitality packages →]